Sin City Presents Magazine August 2016 Volume 3 Issue 8 - Page 87

Create social Impact

Las Vegas Restaurant Week Returns for 10th Anniversary With 12 Days and More than 140 Restaurants

Help Out By Dining Out June 6-17, 2016

LAS VEGAS (May 2, 2016) – Celebrating the 10th anniversary of Las Vegas Restaurant Week, the highly anticipated annual culinary event will return June 6-17, 2016.

Restaurants joining in Las Vegas Restaurant Week will create their own prix-fixe menu offered at price points ranging from $20 to $80, with a fixed portion of the proceeds benefitting Three Square and the fight against hunger in Southern Nevada. Offered for the first time, the new $80 dinner option will allow the valley’s top high-end restaurants to participate while giving back at unprecedented levels.

Restaurants already confirmed to participate include: Alize, Blue Ribbon, China Poblano, Culinary Dropout, Del Frisco’s Steakhouse, Fogo de Chao, Hakkasan, Holstein’s Shakes and Buns, Honey Salt, Itsy Bitsy: Ramen and Whisky, Gilley’s Bar-B-Que, MOzen Bistro, Searsucker, Sushi Roku and Wolfgang Puck Bar & Grill, among many others.

In its first ten years, Las Vegas Restaurant Week has raised more than $1 million for Three Square. 100 percent of the proceeds collected from participating restaurants benefits Three Square and its mission to provide meals to more than 305,000 hungry residents in Southern Nevada.

Diners are encouraged to share their experiences and be a part of the conversation on Twitter and Instagram by following @threesquarelv and using the hashtags #LVRW and #HelpOutDineOutLV, and on Facebook by ‘Liking’ the Las Vegas Restaurant Week page – http://on.fb.me/lvrwfb.

ABOUT LAS VEGAS RESTAURANT WEEK AND THREE SQUARE

Las Vegas Restaurant Week began in 2007 as a way to give locals and tourists the opportunity to help out by dining out.

2016 marks the tenth year of Las Vegas Restaurant Week, which features a variety of fine dining experiences throughout the Valley. Proceeds from Restaurant Week benefit Three Square, Southern Nevada’s only food bank. Three Square currently distributes more than 38 million pounds of food and grocery product – the equivalent of more than 31 million meals – per year to more than 1,300 community partners including nonprofit and faith-based organizations, schools and feeding sites throughout Southern Nevada. Three Square is a member of the Feeding America network of food banks. For additional information visit www.threesquare.org or www.helpoutdineoutlv.org.

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WALK WITH US TO TURN TYPE ONE INTO TYPE NONE

BY DONATING OR REGISTERING TODAY, YOUR SUPPORT WILL HELP FUND LIFE-CHANGING RESEARCH AND CREATE A WORLD WITHOUT TYPE 1 DIABETES (T1D).

Beyond the vibrant lights of the Las Vegas Strip and Fabulous Downtown Las Vegas lies a community committed to creating a better life for their families. Some of these families largely depend on the services provided by non-profit organizations to assist them in times of need or to make ends meet.

In an economy that is still strugglig it is vital for organizations to colaborate to meet the needs of the community.

In order for collaborative projects to work their has to be a genuine desire to create change. The partnership must be equitable for all parties regarldless of the type of partnership.

For businesses "cause makreting" can offer many benefits to both the business and the organization. Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.

The term is sometimes used more broadly and generally to refers to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship not necessarily based on monetary donations.

Cause marketing is a no brainier for small businss

Are you ready to start doing some good for the community and your business?

In a study conducted by Cone and Duke University cause marketing is a win-win situation.

79 % of polled consumers said they’d switch brands if the new brand were of similar price and quality and was associated with a favorable cause

42% said they would refer a friend if they found the brand though a charitable partnership, these numbers skew even further towards calls to action among millennials. 35% of those surveyd said that in addition supporting the brand they’d support the cause directly.

How to get started:

First and foremost you have to care about the cause! It has to be the right cause to create the right relationship

Match the cause! If you sell children’s clothing choose a children’s charity, if you sell products, services or merchandise to the entertainment industry choose a charity that supports the arts.

Next, recruit your army! The relationship has to be mutually beneficent, you’re bringing your customers to their cause the organization should have a strong following to bring to your brand. Lead with emotion!

How you can create social impact!

Get creative! STOP, LOOK AND LISTEN for opportunities.

Volunteer your time, talent or services to an organization.

Host a donation drive.

Offer your brick and mortar business a donation drop off location. Shop & Donate at Thrift Stores.

Ask the simple question. How can I help you?

Jamie White

Marketing&Advertising Expert

CLICK HERE FOR A LIST OF PARTICIPATING RESTAURANTS