04 WE GIVE BACK TO GOVERNMENTS
04 WE GIVE BACK TO GOVERNMENTS
OOH broadcasts government messages . Governments spent $ 35 million on OOH advertising in 2014 . In a changing media landscape , OOH is the channel governments trust to promote tourism , city festivals , public health campaigns and safe driving messages .
OOH is a government revenue stream . In 2014 , 60 % of OOH panels were owned by government , making government the industry ’ s largest landlord . That year , the industry paid $ 328 million in rent and $ 49 million in taxes , returning over $ 1 in every $ 2 of revenue to government and other landlords .
OOH saves governments money . Across Australia , the OOH industry has built , and maintains , community infrastructure valued at $ 352 million . The industry adheres to a robust system of selfregulation for advertising content . This saves governments managing or funding a regulatory system .
$ 1 IN EVERY $ 2 OF REVENUE IS PAID TO GOVERNMENT & OTHER LANDLORDS .