03 OUR AUDIENCE IS GROWING
03 OUR AUDIENCE IS GROWING
OOH audiences are growing faster than the population as a result of urbanisation . From 2010 – 2016 , OOH audiences grew by 20.3 % compared to population growth for the same period of 13 %. 5
With more than 85,000 panels Australia-wide , OOH advertising can be seen where people live , work and socialise . Digital technology has added utility , flexibility and immediacy to OOH ’ s high impact and visibility , helping supercharge the industry ’ s growth .
5
MOVE , 2016 , MOVE 2016 data update and ABS , 2016 , Australian Demographic Statistics .