SEVEN BRANCHES OF GROWTH
SEVEN BRANCHES OF GROWTH
OUT-OF-HOME HELPS GROW :
01
GDP & jobs : Each year , Out-of-Home ( OOH ) contributes close to $ 647 million to Australia ’ s GDP and supports 3,100 jobs . 2
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Local business : Most Outdoor Media Association ( OMA ) members are Australian owned and operated , with profits going back into the Australian economy .
Audience : Since 2010 , OOH audiences have grown by 20.3 %, much faster than population growth ( 13 %). 3 Digital OOH is supercharging that growth .
Stronger governments :
— The industry provides a revenue stream to government , returning $ 1 in every $ 2 of revenue in rent and taxes .
— The industry delivers essential services and savings ; OOH built and maintains $ 352 million of public infrastructure .
— OOH is the channel governments trust to broadcast community messages , spending $ 35 million on OOH campaigns each year .
Smart cities : The 17,664 pieces of public infrastructure delivered by OOH make our cities more user-friendly . The industry is investing in innovation and providing digital utility such as Wi-Fi and wayfinding services .
Awareness : In 2015 , OMA members donated $ 34 million across 160 charities . 4
A sustainable advertising culture : OMA ’ s 32 members operate a gold standard of safe and well-designed signs , which display appropriate advertising content .
2
DAE , 2016 , Out-of-Home Adds Value . All figures , unless referenced , are from this report .
3
Measurement of Outdoor Visibility and Exposure ( MOVE ), 2016 , MOVE 2016 data update and Australian Bureau of Statistics ( ABS ), 2016 , Australian Demographic Statistics .
4
Outdoor Media Association 2015 Annual Report .