Out-of-Home ( OOH ) advertising plays an important role in our economy and our cities .
As our populations become more urbanised , technology is enhancing OOH , making it the primary media channel that connects people with places . With over 50 % of OOH revenue returned to governments and landlords around Australia , 1 collaboration is key to enabling OOH to deliver smart-city solutions that benefit us all .
OOH is third party advertising for products and services not associated with the premises on which it is displayed . It can be seen in a variety of formats , from billboards to bus shelters , shopping centres and office foyers .
1
Deloitte Access Economics , 2016 , Out-of-Home Adds Value : Out-of-Home Advertising in the Australian Economy . All figures , unless otherwise referenced , are from this report . Figures are calculated for 2014 calendar year and expressed in 2016 dollars .