Optical Prism September 2016 | Page 50

Glimpses SHAMIR OPENS LAB IN DOWNTOWN TORONTO OFFERING SAME-DAY SERVICES TO ECPS Shamir has opened a new lab in downtown Toronto that can fulfill lens orders the same day, including premium freeform lenses and coatings. In today’s fast-paced world, speed, accuracy and convenience are highly sought after which makes this new lab a big benefit to patients and ECPs alike in the downtown Toronto area. Named Inotime, this lab is the fifth of its kind in the world opened by Shamir and endeavours to complete all lens orders within three hours. Shamir has offered exclusive access to this lab and the corresponding three-hour service to Eye Recommend members with practices in the Toronto area. The two organizations will co-invest in local marketing initiatives to ensure that people who live and work in downtown Toronto understand the value of this service. “Shamir and Eye Recommend have been great partners for a number of years,” said Shamir’s Scott Catton. “It just felt right to capitalize on the strengths of Shamir’s lens technology alongside the infrastructure and commitment to patients that members of Eye Recommend have." ESCHENBACH OPTIK ADDS ANNY, BEYU AND ART DECO TO BRAND PORTFOLIO Eschenbach Optik, Germany’s largest eyewear producer, and Art Deco, number one in German’s cosmetic sector, have signed a license agreement for the brands Anny, BeYu and Art Deco. BeYu and Art Deco have been distrib50 Optical Prism | September 2016 uted with enormous success for many years in the optical markets worldwide. Exclusive Italian designs, superb quality and attractive price points achieve highest stock rotations. As of Jan. 1, 2017, Eschenbach will offer these brands on an exclusive basis to key or major accounts. Anny is a new creation and links glasses and sunglasses with the hot nail polish Anny. This collection is in production already and the first shipments will go out after September 2016. CNIB COMMENDS RATIFICATION OF MARRAKESH TREATY The Canadian National Institute for the Blind is congratulating the Canadian government for ratifying the Marrakesh Treaty. landmark victory for the people CNIB serve across the country,” says John Rafferty, president and CEO of the CNIB. “This will help remove barriers to education and employment opportunities - not to mention the simple joy of reading.” Canada is the 20th country to ratify the treaty. CNIB acknowledges the Canadian government’s commitment to the Marrakesh Treaty and facilitating access to literature for three million Canadians with a print disability, including half a million Canadians with significant vision loss. The World Intellectual Property Organization's (WIPO) Marrakesh Treaty is designed to remove barriers to the access of alternate-format print materials through changes to domestic copyright laws on an international basis, while also facilitating the sharing of literary materials between nations. "Access to literature is a human right and until now a significant portion of our country's population only has access to seven per cent of all published material worldwide in formats they can read,” says Diane Bergeron, executive director, strategic relations and engagement. “Today is a critical milestone for Canadians with vision loss and other print disabilities. Adopting the Marrakesh Treaty will provide greater access to published literature in alternate formats, providing equal access to all Canadians.” A print disability is any learning impairment relating to comprehension), physical (inability to hold/manipulate a book), or visual (severe or total impairment of sight) disability that prevents a person from reading conventional print. Accessible format literature includes audio books through the Digital Accessible Information System (DAISY); electronic text (e-text); contracted, uncontracted and electronic braille; printbraille; and described movies. “The government’s commitment to ratifying the Marrakesh Treaty is a The Marrakesh Treaty was adopted on June 27, 2013 in Marrakesh, Morocco.