TRANSITIONS
OPTICAL
LAUNCHES
NEW CANADIAN
‘LENS BOOK’
Making it easier for eyecare professionals
to share stories of influential and authentic Transitions lens wearers with patients,
Transitions Optical, Inc. has released a
new ‘Lens Book’ and online videos that
feature many familiar Canadian faces.
The newly launched ‘Lens Book’ is Transitions Optical’s take on the classic “lookbook” tool used in many areas of fashion.
The Lens Book showcases a collection
of photography and quotes from Transitions lens wearers including Alyssa Garrison, blogger, Random Acts of Pastel;
Ryan Horne, optician and eyewear stylist; and Laurence Leboeuf, Canadian TV
and movie actress. The pages also highlight why these trendsetters have chosen
Transitions lenses to help protect their
eyes and bring out the best in everything
they see.
“Our Lens Book is designed to inspire
eyeglass wearers to see just how well
their frame and lens choice can show off
their unique sense of style,” said Patience
Cook, director, North America marketing, Transitions Optical. “Plus, because
the Lens Book and the photography and
video collection we were able to create
feature several trendsetters from the
Millennial generation, we are giving our
partners what they need to challenge
younger wearers’ perceptions about photochromic lenses.”
Eyecare professionals can now find videos and photos featuring the following
nine influencers wearing their Transitions
lens of choice at Transitions.com/en-ca/
beyond-the-lens/.
48 Optical Prism | September 2016