Optical Prism September 2016 | Page 44

Pic: HelpMeSe 2016 13/10/2016 WORLD SIGHT DAY CHALLENGE CELEBRATES 10-YEAR ANNIVERSARY #StrongerTogether Universal Eye Health www.iapb.org Registered Charity No.: 110559. Company Limited by Guarantee no: 4620869. Registered in England and Wales. WSD2016 A2 Poster Finals.indd 2 Optometry Giving Sight has launched its 10th annual fundraising campaign to help raise funds for people who are needlessly blind or vision impaired simply because they can’t access an eye exam and vision care provided by an optometrist. This year’s World Sight Day Challenge will focus on the need for effective, sustainable eye health initiatives for children and adolescents. The campaign, which will run from Sept. 1 to Oct. 31, will help support vision care services being delivered around the world. World Sight Day is Oct. 13. For the past 10 years, thousands of optometrists, their staff, patients, students and colleagues in industry have all taken the World Sight Day Challenge by raising funds to help eliminate the backlog of uncorrected refractive error, estimated to affect more than 600 million people. “It’s simple and fun to do,” said Clive Miller, Global CEO of Optometry Giving Sight. “Practices, schools and companies can involve their staff, friends, family and colleagues in fundraising activities throughout September and October; or they can visit our website and make a personal, practice or company donation. “We have materials to help promote your involvement, lots of fun fundraising ideas, and information that you can share that shows how your donations are having an impact on the lives of people in need.” Funds raised will help support Our Children’s Vision– a global campaign to bring better vision, and eye health services to 50 million children by 2020. To donate or pledge, visit www.givingsight.org or call 1-800- 585-8265 ext 4. 03/05/2016 11:52