“People use luxury brands as a personal
style expression. Brands tell others that
you have exquisite taste and appreciate
best quality,” says Linda Mulford-Hum,
director of product development at
Toronto-based Centennial Optical.
“A trusted name can give the consumer
the confidence and look they're
going for.”
And, while luxury frames are usually
a more affordable way to own a designer
piece than, for example, a handbag or
runway-worthy gown, they are also a
more justifiable splurge, she says.
“Two things people notice the most
when you change: your hair style and
your glasses,” she says.
Luxury eyewear is “something you wear
every day, has a practical function and is
an on-your-face fashion statement.”
LUXURY EYEWEAR IS
“SOMETHING YOU WEAR EVERY
DAY, HAS A PRACTICAL FUNCTION
AND IS AN ON-YOUR-FACE FASHION
STATEMENT.”
Centennial Optical, a Canadian
producer and distributor of frames,
lenses and sunglasses, has several
high-fashion brands in its portfolio,
such as Jones New York, Vera Wang,
Nicole Miller and Hackett London.
Centennial's Christian Lacroix collection features luxury frames created
with “unique-to-brand Mazzuchelli
handmade plastics.”
“You won’t find these plastics in
any other collection and I feel that is
what sets luxury frames apart for the
consumer – unique-to-brand styling
details, exclusive materials and tasteful
logo treatments are all part of
the package,” she says.
Optical Prism | September 2016 41