HOT LOOKS
FOR FALL
Metal, the classics and retro. We're not talking
music, but rather what's hot for eyewear
this fall season.
By Jody Johnson
“Metals are starting to see a resurgence as consumers
look for a change from the acetate frames that they have
been wearing for the last couple of years,” says Beverly
Suliteanu, vice-president of product development at
WestGroupe.
WestGroupe's frames that feature a combination of materials
are enjoying a surge in popularity. Metal inlays, bridges
and accents are all ways to make acetate frames more
interesting. The infinite applications of metal make it the
perfect material to complement the ever-changing spirit
of the fashion world. The titanium Evatik E-9128 frames
are hot this season. They boast screwless hinges for
smooth temple movement and beta titanium temples to
ensure all-day comfort. Laser-etched temple stripes combined with two-tone colouring add a sporty vibe to an
otherwise clean design.
“Sleek and sophisticated are two words to describe Evatik
model E-9128,” says Suliteanu.
Slimmer and defined frames are also back in style.
“Chunky plastics are being replaced with a more refined
look, while still maintaining a retro or vintage vibe,” says
Suliteanu. “The key shapes for women range from new
angular shapes to softly rounded and cat-eye. Popular
men’s shapes include round, P3 and rectangular.”
WestGroupe’s KLiiK Denmark K-560 frame is a handmade
acetate frame with an updated retro look. The riveted
28 Optical Prism | September 2016
hinges, metallic end caps and exposed circular pins on the
temples create the classic look and feel of this frame. It is
embellished with a pretty press pattern along the top and
the sides of the eye shape for added depth and texture.
Suliteanu says top trending colours for this season include
pastel hues, neutrals and bold blues as well as greens and
reds for both men and women. Metallics such as gold, copper, rose gold and silver are also trending as metal frames
increase in popularity. To help fill an industry need, Tura
Inc. has added women’s titanium designs to its collection.
“We have the ability to produce stylish titanium designs
that are comfortable, hypoallergenic and all in keeping with
the Tura brand DNA — high-quality frames for today's
fashionable woman,” says Tura’s brand manager
Julie Allen.
The Tura R124 frames feature a classic, modified rectangular
lens shape with a pierced open rectangular design on the
temples, which provides comfort by perfectly combining its
lightweight character and fashion with the jewelry link
temple design. It comes in burgundy, gold and navy.
For men, Tura Inc. is expanding its Geoffrey Beene XL
eyewear collection. Fitting patients with a wider head is
easier than ever. Frames in this collection are far from
bulky and special attention is paid to the head fit and
overall quality of the frame.