Optical Prism September 2016 | Page 16

SPOTLIGHT POLAROID LAUNCHES ITS NEW 2016 EYEWEAR COLLECTION Affordable design is the buzz word for the new Polaroid Eyewear collection by Safilo. Rounded, square, rectangular and the more feminine cat-eye shapes are the basis for five different conceptual approaches. The rounded silhouette, in particular, most clearly emphasizes the various designs, in line with Polaroid's mission: to bring beauty to everyone's face, whilst allowing for our differing tastes, styles and features. The collection includes the PLD D 100, a reinterpretation of the classic rimless style in a colourful, smart version, along with the softly rounded and ultra-light weight PLD D 200, the classic-look PLD D 300,the contemporary, double-bridge PLD D 400 and the lightweight metal PLDD 500. Visit www.safilo.com for more information. EYEdentity 416•630•4470 shillingoptical.com 1•800•263•1402