Optical Prism September 2015 | Page 28

"OVERSIZED FRAMES ARE NOT FOR THE SHY OR QUIET PERSONALITIES. THEY SCREAM CONFIDENCE. THEY ARE GOING TO BE NOTICED” “Eyeglasses say a lot about a person's personality. Oversized frames are not for the shy or quiet personalities. They scream confidence. They are going to be noticed,” says Melanie Cote, an optical dispensary manager at a clinic in southern Ontario. A lot of trend-watchers point to Jacqueline Kennedy Onassis, the fashionable wife of John F. Kennedy and America's First Lady from 1961 to 1963, as someone who popularized oversized sunglasses in the 1970s. Many people still shudder at the thought of large prescription glasses, which can stir up memories of those clunky, awkward lenses from the 1970s. But both oversized sunglasses and prescription lenses have come a long way since then. These days, celebrities like Madonna, Robert Downey Jr., Johnny Depp, Anne Hathaway, Justin Bieber and Katy Perry can be spotted wearing dramatic, bold, oversized corrective lenses. Fashion icons are also fuelling the red-hot trend. “Larger frames are making a huge comeback and it’s no surprise,” says Jenny Tzelardonis, director of communications and brand manager at Ronor International Inc. 28 Optical Prism | September 2015 Humphrey's 582188 / Brendel 902164 “A larger lens is much more comfortable for extended wear offering a better field of vision. “Larger frames also allow people to make a bold fashion statement which is why you find some of the funkiest styles in oversized eyewear. Personally, we love the trend for the comfort and the confidence boost they give.” She said both men and women are opting for larger-sized frames. “Women are faster at picking up trends which is why we have seen oversized frames for ladies much sooner. However, the comfort of a larger lens is unbeatable, which is why men are jumping onboard,” she said. Ronor International eyewear division includes many brands with oversized options in men's, women's and unisex styles. The King Size and Marc O'Polo collections feature a variety of largesized frames for men, including a full rim and semi-rimless pieces in titanium, plastic and stainless steel. The company's Brendel line has many oversized options for women, including several in colours as bold as their size. The Germany-based Rodenstock Company also has an extensive assortment of oversized corrective frames and sunglasses in its portfolio. “Big shades create a kind of Hollywood-style in only one second,” says public relations manager Eva-Maria Mueller. While oversized frames are popular with men and women of all ages, they are especially popular among young women with a high sense of fashion, she said. They are bold, beautiful, comfortable and make a statement and, she said, “with oversized sunnies, you don’t need any makeup to hide tired eyes.” More and more male models can be seen on fashion runways wearing big shades, she said. Rodenstock's Claudia Schiffer, Bogner, Jil Sander and Porche