ARMANI 5050
Not too many competitors are as
rigorous about the product development phases as Marcolin is, which
is one of the major reasons why
we have so many unique products,”
he said.
Mel Rapp, the owner of the
Toronto-based Rapp Optical and
Rapp Eyewear, said luxury eyewear
appeals to customers who are not
afraid to spend more money on
their face "and, therefore, their
identity."
For Rapp, whose company designs
and manufactures hand-finished,
high-end eyewear, luxury is the "
antithesis of the ordinary, common
place items which are mass
produced."
He said Rapp Eyewear stands apart
from the competition because it is
made in Canada and because of its
custom colour formulations, custom
shapes and unique construction.
So, who buys luxury eyewear?
"Consumers who appreciate and
understand good workmanship,"
Rapp said. "Consumers who do not
wish to look like everyone else."
MICHAEL KORS
Saint-Floret
TIFFANY
Signature
TOM FORD
Marcello
Optical Prism | September 2015 19