Optical Prism September 2015 | Page 15

For Italians, style is not about clothes at all; it’s about attitude, a certain confidence of which custom-made and fluid sophistication become the “it ” factor, styled with care and self-assurance, but seemingly artless. This attitude can only be achieved through a tradition of seduction and refinement as demonstrated in the conception of the Helium eyewear collection. Eyewear is a powerful vehicle for style. There’s integrity in eyewear that ups the edge factor of a look when the style is particularly unique. With an attention to detail, and handcrafted in Italy of the finest Italian acetate, Helium eyewear is the marriage of masterful design and artisan technique. ST STY LE: 73 HE 42 YLE: 2 HE 4 MAT 85: P : PUR LE AV TE N Y ITALIAN STYLE 1-800-268-1265 | matchcanada.ca