seatec - Finnish marine technology review 1/2014 - Page 8

Winning the Waves ENTERTAINMENT EDGE AND GREEN MINDSET COMBINE TO MAKE NORWEGIAN CRUISE LINE A SUCCESS STORY OF THE SEAS much alive despite troubled global economy. SEATEC Magazine asked Kevin Sheehan, President and CEO of Norwegian Cruise Line, about the future trends of the business. L ooking at the opportunities and challenges ahead, Sheehan comments that today’s customer is “more savvy than ever before” and is looking for a full onboard experience during his/her cruise. As a response to this development, Norwegian Cruise Line continues to elevate its own brand with key partnerships with brands like Nickelodeon for families, Geoffrey Zakarian for its dining programme, Broadway shows and the Grammys. According to Sheehan, the main idea is to expand the guest experience and make the ship a destination unto itself. He also credits his troops: an “incredibly talented” team that plans the company’s next generation of ships is crucial to the cruise line’s success. Creating exciting, once-in-a-lifetime cruise vacations remains the core concern. 6 seatec 1/2014 Photos: Norwegian Cruise Line Cruise business is still very