SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 03 March 2017 | Page 60

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The Solution

The Big Game was, of course, the driving motivator for the upgrade, but we built the network with the future in mind. By using a neutral host infrastructure, we made it easy for additional wireless carriers to be accommodated without having to install separate systems.

And, with the nearly limitless capacity of fiber, we ensured that the stadium and surrounding venues will continue to be served well beyond the Big Game.

Why Crown Castle?

We have nearly 15 years of experience implementing SCS in universities and other communities, including dense urban centers and residential neighborhoods.

Discreet, innovative technology

We provide shared infrastructure that enables the wireless service you have come to depend on—all while blending in with your environment.

Scalable solutions

Our SCS are connected by fiber optic cable—making upgrades easy and enabling virtually unlimited future capacity.

Long-term commitment

Our business is all about infrastructure, so you can count on us to be here for the long haul no matter how technology or carriers change.

SCS are mounted on parking lot streetlights outside the stadium.

SCS are installed in ceilings at University of Phoenix Stadium.

For more information, please contact 866.482.8890 or visit CrownCastle.com

Due to the sheer wireless data capacity required to host an event like the Big Game, a fiber optic foundation was the only viable option. After installing the fiber network, we deployed a series of both indoor and outdoor small cell solution (SCS) networks—being careful to integrate them with the existing macro towers and rooftop installations.

We placed hundreds of nodes across the stadium, arena, hotel, parking lot, and entertainment district. Each node was strategically placed to provide overlapping areas of coverage— resulting in higher bandwidth for more fans in a given area.