Engaging fans from one match day to the next
It’s not easy to go from match day to every day but hopefully we’ve given you some food for thought to bring your fans closer to your club and reduce your reliance on the match day experience.
Technology is likely to continue to shape the future of fan engagement and, for example, chips implanted in fans that allow a club to engage with them on a far more sophisticated level than we can imagine today, promise to test today’s legal frameworks and ethical standards.
About the Authors
David Fowler
Geoff Wilson
David is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles.
You can follow David on twitter (@davidgfowler) or connect on LinkedIn (linkedin.com/in/davidgfowler).r).
Geoff runs his own Sports Consultancy, working with clients such as FIFA across the world. He is also on the board of Tourism Northern Ireland.
You can follow Geoff on twitter @geoffwnjwilson or connect on Linkedin at linkedin.com/in/geoffwnjwilson.
There is no doubt that third party platforms such as Facebook and Twitter can be an important part of a sports teams fan engagement platform mix. Their increasing focus on visual content and addition of features such as Facebook Live and Twitter Moments continue to deliver significant value to sports teams.
Equally, technologies like that recently patented by Apple that can disable the recording function on a smartphone (primarily foreseen to stop fans recording and sharing live music performances) may also help to ensure the focus of fans remains on the core product on the field of play.
Ensuring that you are engaging and not annoying your fans, as well as not distracting from your core product, are probably the biggest challenges you will face in moving from match day to every day.
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