Stadium Wi-Fi is increasingly expected (and can be a crucial facilitator of fan data collection) yet in certain stadia slow networks have been a source of frustration.
Levi’s Stadium (home to the San Francisco 49ers) has a Wi-Fi access port for every 100 seats in the stadium and for the fan who doesn’t want to leave his or her seat, there is a specially developed app to order food and watch on-field replays.
The importance of having an integrated fan
engagement platform
More and more sports clubs recognise the importance of having a digital platform on which fans and fan engagement activities are hosted 365 days per year. The best platforms integrate activities across all four of the fan engagement strategies outlined here.
A good example is the Real Madrid App.
As CRM continues to be an important source of business growth for sports clubs, platform choices are more important than ever. Proprietary social media platforms, which give greater access to fan data than a third party platform such as Facebook, are now an interesting option and one being taken up by more and more clubs. The Real Madrid app, which is linked in to a back-end CRM system, is again a good example.
www.seatconsortium.com / @SEATconference
GPS player tracking technology is advancing at a rapid pace allowing coaches to track individual player data. As we move into the future, it is a question of when not if this data will be used by clubs to enhance the live experience.
It includes replays from multiple angles for fans at the stadium (enhancing the live experience), match feeds with real time stats and tunnel cam (bringing fans closer to the live action), possibilities to create your own fan profile (connecting fans) and access to the Real Madrid store (hosting fans).