3. Bring fans closer to the live action
Engaging those fans who are not in the stadium on match day is a key challenge for most sports clubs, particularly since live content rights can be tied-up with central media rights partners.
Wayne Rooney showed what is possible in the absence of broadcast right restrictions when he broadcast his testimonial match, featuring Manchester United FC and Everton FC, on his Facebook page via Facebook Live. Watch out for more clubs leveraging this live streaming functionality.
As virtual reality technology continues to develop at pace, many are predicting the dawn of an era when sports clubs can offer an infinite number of fans a pitch side view of the action via a VR headset from the comfort of their sofa.
Clubs have become more creative in recent years with the development of behind-the-scenes content (such as tunnel cams and creatively deploying Go Pro cameras). Many are also serving a broader base of fans by creating a presence on new platforms in new markets (e.g. Bayern Munich has been very successful in China via their Weibo and WeChat presence).
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