SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 03 March 2017 | Page 33

In order to integrate high-density Wi-Fi technology, a proper radio frequency (RF) environment must be established.

No two venues are the same, which means the RF environment and the Wi-Fi design must be tailored to each unique layout to allow the network solutions to perform at optimal potential. This starts by determining a hardware solution that will seamlessly assimilate into your stadium’s infrastructure.

There are a variety of options when it comes to the hardware utilized for a high-density Wi-Fi infrastructure in a venue. Most APs, however, can achieve the necessary level of functionality to support high-density connectivity.

Proper Implementation

The key differentiator between a moderateWi-Fi network and an exceptional one is the design that occurs before the hardware is even installed.

The design is the foundation of the network infrastructure, and it requires careful planning and attention to measured data. Oftentimes, a technician may overcompensate with APs when the design is not up to par.

This can decrease overall performance when a channel capacity is reached and there are no plans in place for a channel reuse.

Experienced network engineers take the time in the beginning to design a unique, functional, and powerful high-density Wi-Fi solution that reduces uncertainty in the future and allows your venue to achieve peak wireless performance.

Once the hardware and design are selected and implemented, a series of assessments to tune the Wi-Fi network within the RF environment should be carried out, and possible sources of interference must be identified up front.

When integrating a wireless network across a large area, BEI network engineers take the time to understand your entertainment venue in order to identify possible RF environment interference sources.

A referee microphone, video board, broadcast/cable TV cameras, and high-density Wi-Fi infrastructure. It is imperative to ensure all of these devices perform as one ecosystem.

Finally, the high-density network can be deployed – enabling the venue to utilize the latest technology for both their fans and staff. For example, when a member of the audience interacts with a particular ad on an application, analytic data is collected that can assist in future advertising optimization and sales for both vendors and venue managers. Mobile points-of-sale allow attendees to purchase refreshments and merchandise from their seat, never missing a second of the game. With such a large amount of data being gathered through this high-density wireless network, you will be able to gain unique insight into your venue audience that will directly contribute to your bottom line.

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