A key feature, and top-priority for the Mavs, was a native, e-commerce integration for single-game tickets that would offer fans immersive, 360º seat views, and in-app ticket purchases directly from Mavs web and mobile properties.
To accomplish the other objectives of surprising and delighting users with consistently rich content, personalized and meaningful marketing, and useful utilities when visiting the arena, the Mavs required a platform with the robustness, scalability, and functionality to support the entire fan and venue ecosystem. Dallas Mavericks CTO, Ken Bonzon, selected Tixsee for the challenge of creating the most advanced mobile app in professional sports.
"Tixsee’s team and technology stack has made it possible for us to energize mobile adoption, create new revenue, and most important - provide our fans with an exceptional experience."
- Ken Bonzon, CTO, Dallas Mavericks
The Solution
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www.seatconsortium.com / @SEATconference
The official Dallas Mavericks mobile applications for iOS and Android devices is powered by FanXP, Tixsee's mobile backend and admin console. FanXP provides the Mavs with a robust set of features that enable mobile monetization, mobile marketing, seamless third-party integration, app analytics, and content management.
FanXP and the mobile apps are a mobile-app-as-a-service implementation, packaged as a full-stack solution, which minimizes the operational and maintenance burden on the team's business, and allows for the rapid deployment of new features and integrations.