Cedar Fair Case Study
Premier Mounts Helps Monetize Waiting Spaces for Cedar Fair
When amusement and water park operations company, Cedar Fair, wanted to make profitable use of its ride queue spaces, they turned to Premier Mounts and Reflect Systems.
A preliminary consultation by Reflect revealed that Cedar Fair could monetize its queue areas by displaying a stream of advertising and park-related promotions to guests waiting for rides. As Reflect worked with Cedar Fair to map out this ambitious signage program, it became evident that they would require a custom mounting solution for the hundreds of 50” LCD displays that would be installed on site.
Mounting on Poles and Other Challenges
Cedar Fair’s ride queue areas presented a number of display mounting challenges. Virtually all of the displays would be hung on 3.5” or 4” cylindrical steel poles. Viewing angles varied by site. Unlike the relatively controlled environment of a retail store, airport, or office building, amusement parks present a range of unusual vantage points, closer proximity to the displays themselves, and differing heights of the viewers. In some cases, there would be two displays back-to-back on a pole.
The displays were all outdoors, which meant that the mounts would have to be corrosion-resistant with an outdoor rated, UV-resistant protective finish for outdoor durability.
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