SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 03 March 2017 | Page 15

Charge for access to your infrastructure

When new application providers ask to access your venue, charge them an access fee to use your infrastructure. This will lower the cost for the application provider in both cable and labor, and shorten their deployment time – while generating more money for the venue.

Create more value with a seamless fan experience

Spectators are willing to pay more for premium services, and the use of new apps can increase sales from merchandise, food, and beverages.

Direct fans to the shortest restroom line, help them find their way through the venue, offer promotions, and in-seat concessions, and turn game day into a one-of-a-kind, personalized experience.

A better fan experience can translate into positive reviews, higher ticket prices, and repeat business.

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Not only is fiber optic technology superior to copper in terms of bandwidth, range, consumed power, longevity, security, and reliability, but enabling future applications is easy when you’re dealing with an all-fiber infrastructure.

You can create a future-ready architecture by pulling extra fiber during the installation process, in the same conduit, with minimal (3-6%) extra cost as compared to pulling additional copper.

A cost-effective and robust multioperator, multiservice infrastructure solution will provide your visitors with a seamless network connectivity experience, and a final farewell to buffering. You can bring in more apps to further enhance fans’ experiences, and maximize your wallet share.