SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 02 February 2017 | Page 44

Are Chatbots the most important technology in decades?

Interview

Brent Leary, Partner CRM Essentials interviews

Dharmesh Shah, Founder & CTO of HubSpot

Brent Leary

Partner

CRM Essentials

Dharmesh Shah

Founder and CTO

HubSpot

Dharmesh Shah:

Chatbots are the manifestation, but the underlying trend that's the biggest thing we've seen in two decades is conversational interfaces. That's what a chatbot essentially is. It's allowing you to get around the software using either text or voice. And the reason I think that's such a big deal is that, with all due respect to the iPhone and other things that have happened obviously the last couple of decades, when iPhone came out we already had the web. We had some apps that knew that cameras on phones had sensors. Yes it was touch and swipe instead of click. But those are only slightly different interaction metaphors.

But now with the conversational UI people can express the things they want in direct terms. They don't have to translate it from the words that are in their head. They just say the words that are in their head and that's enough.

Brent Leary:

You said that you think chatbots is a technology that may be the most important technology over the last few decades…