forward thinking
How can professional sports clubs get started? in eSports?
Sports clubs can enter the eSports field by joining an established eSports league like the Celtic eSports League, by partnering with an existing eSports player or team and/or organising their own tournaments.
Many sports clubs are in a test and learn phase. But what could be the end goal?
As illustrated in the eSports Pyramid below, clubs need to consider the long game i.e. how can eSports contribute to driving commercial revenue and sporting results?
To achieve this, clubs will need to build internal eSports competences (which can be exploited to the benefit of the traditional sporting side of the organisation) and leverage eSports to connect the clubs brand with new audience segments.
This is a utopian vision of course and most clubs are currently at the base of the pyramid in a test and learn phase.