SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 02 February 2017 | Page 34

forward thinking

#eSports Enters the Mainstream. What Now?

eSports is a hot topic in the sports industry at present and when you consider the rate of growth it is easy to see why.

In the course of last year alone, eSports revenue ballooned 52% (source: newzoo) to almost USD500million. However eSports still has a long way to go and is dwarfed by the value of the traditional sports industry, estimated by Deloitte to be worth c. USD150 billion.

Understanding the eSports Boom

eSports includes any competitive video gaming played online or at a live event and till now has centered on multiplayer combat games such as League of Legends.

However recently more traditional sport simulation games such as the FIFA franchise have been making their mark.

eSports has really come of age in the last 18 months, entering mainstream consciousness as more and more organisations and athletes placed, in some cases, big bets on it.