On to Minnesota

Look at any in-game crowd shot during a broadcast and you’ll see heads buried in phones.

Fans multitask as spectators and data users. Posting on social media and checking fantasy scores is second nature during TV timeouts. Many have become adept at toggling their attention between the game and their screen in-between plays with perfect timing.

The bigger the game and the bigger the moment, the more people are compelled to immediately share their live experience digitally.

Another trend has emerged: Each February numerous reports announce that America’s biggest game has set a new record for data use.

more than 10 terabytes of data was transferred over just a few hours.

* Network Quality of Experience goals are achieved.

* Data users are content.

* Executives tasked with overseeing the venue’s technology are lauded.

* It’s the wireless industry’s own victory celebration.