SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 01 January 2017 | Page 16

Prior to using Shoflo, Shelly would create a high level production schedule in Excel like most teams. Then, she’d send it to her department heads about a week before game day for adjustments and fine tuning of script copy, graphic changes and technical cues.

The problem was that each of these changes required new versions to be saved and then emailed back out to everyone.

All too often, various departments would be making changes at the same time and someone would then have to merge all those versions into the new master – resulting in more billable hours and wasted resources.

“The most frustrating part for me was that I didn’t always know if everyone was working off of the same document version. It was frustrating to get into a production meeting and realize that a crew member just didn’t have the most updated version and had prepared based on an outdated script” – Shelly Wilkes

With Shoflo, Shelly was able to invite her team into a real time, collaborative environment where all changes were seen instantly.

After joining the Shoflo team for a demo and then working with their software development team on some NBA specific improvements, Shelly saw that incorporating Shoflo into their event presentation could really improve their ability to both create and execute their game scripts.

Shelly started looking for a better way and soon discovered Shoflo, a real time game scripting software for live event production.

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