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The partnership sees Choithrams
play a leading role in educating
consumers as well on products
that save substantial volumes
of water in modern household
appliances
such
as
washing machines and dishwashers.
“It is part of our responsibility as
industry leaders to implore these
teachings to our consumers and
I would call for other retailers, distributers and manufacturers to really get behind this and push a
sustainability drive” said Dinesh
Pagarani, Choithrams Director.
Consumer
behaviour
changes will be catalysed through an
ambitious rewards scheme at
Choithrams supermarkets. In particular, the two brands celebrated
World Environmental Day through
in-store activations across 15
Choithrams branches where consumers were rewarded for environmental
conscientiousness.
Choithrams customers spending over AED 25 on any Unilever
Water Saving products will be
eligible for prizes including washing machines and DEWA bills
subsidies ranging from AED 50
to 500 based on a lucky draw.
NESTLÉ WATERS SIGNS AGREEMENT WITH UAE’S
HIGHER CORPORATION FOR SPECIALIZED
ECONOMIC ZONES TO BUILD NEW FACTORY IN
ABU DHABI
N
estlé Waters has signed an agreement with the United Arab Emirates’ (UAE) Higher Corporation for Specialized Economic Zones (ZonesCorp) to build a 100
million Emirati Dirhams water factory in Abu Dhabi.
The 30-year lease covers a 43,000 m2 plot, with construction beginning this year and opening planned for 2018. The
completed factory is expected to provide up to 100 jobs
in its first few years of operation, producing Nestlé Pure
Life brand for the United Arab Emirates and lower Gulf.
“Abu Dhabi is the perfect location to establish a new water plant, as it offers many advantages for the smooth running of the facility, and a strategic location for distribution within the UAE and lower gulf countries,” said Walid Zamamiri,
Managing Director at Nestlé Waters for the Lower Gulf.
The factory will be Nestlé Waters’ 16th in the Middle East
and second in the UAE, where an existing plant has been operational at Al-Qouz Industrial Area since 2003, then relocated to TechnoPark in the Jebel Ali Free zone in Dubai in 2010.
The contract was signed yesterday at a signing ceremony during the UAE investment forum at the Hannover Messe. As part
of its commitment to showcase its partner companies and share
its expertise and knowledge, ZonesCorp is leading a high level
delegation of 19 important industrial manufacturing companies
to the prestigious ‘Hannover Messe’, the world’s biggest indusJune 2016
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