Retail
News
leading human technology and solutions provider, continues to make
inroads in the various geographies
in which it operates, improving
its market share and setting new
standards for customer satisfaction.
Buoyed by its XR Series, which
boasts of the world’s first 35-inch
curved gaming monitor with the
fastest refresh rate, the company
notched up a 9.90 per cent market share in the UAE in the quarter
ended March, 2016, up from 1.6
per cent in the year-ago quarter.
well-balanced choice between image quality, image response time,
power consumption and screen
size, thus delivering a smooth and
immersive gaming experience.”
BenQ entered the competitive
gaming monitor market in 2006,
with a commitment to take eSports to the next level. Ever since,
the company has been offering
more and more innovative products, and constantly upgrading
the whole concept of gaming. In
order to deliver a better viewing
experience, BenQ moved from
120 Hz monitors to 144 Hz monitors, which provide a new image every seventh millisecond.
The refresh rate being better, the
gaming experience automatically transcends to the next level.
Overall, BenQ doubled its market share in the Middle East in the
March-ended quarter, becoming
the number four player in the region. The company’s market share
also doubled in KSA and Turkey. Qatar, where BenQ entered
for the first time this year, regis- The company’s gaming monitors
tered a satisfactory performance. range from the XL Series to the
RL Series, and the XR Series.
Giving details about the compa- Each offers distinctive advantagny’s performance, Manish Bakshi, es, catering to different requireManaging Director, BenQ Middle ments. The XL Series is geared
East & Turkey, said: “We are very towards speed and accuracy
happy with our performance in for FPS games, enabling profesthe first quarter of 2016. Not only sional gamers to take advantage
have we doubled our market share of the super-fast 144Hz response
in many regions, our ranking has rate and razor-sharp clarity.
also improved significantly. In fact,
if we consider Stand Alone LCDM The RL Series focuses on image
brands in the Middle East region as clarity and ease of use for RTS,
a whole, we now stand at number MOBA and fighting games. It profour in the market. BenQ has taken vides seamless navigation, ungaming to the next level with its inno- precedented control and ultimate
vative and revolutionary monitors, comfort for handling the intensity
tailor-made for gaming enthusiasts of the competition in every way.
interested in hardcore gaming genres. Our gaming monitors offer a The XR Series boasts of the
12
June 2016
world’s first 35-inch curved gaming monitor, with 2000R ultra high
curvature (highest in the market), and the fastest refresh rate.
With the gaming industry in
the Middle East expected to
grow to $4.4bn in 2022, BenQ
is ready to unleash innovative offerings for serious gamers looking for the ultimate immersive gaming experience.
ALSHAYA NAMED
DUBAI’S MOST
CUSTOMER
FRIENDLY RETAILER
International retail franchise
operator M.H. Alshaya Co. has
been named as Dubai’s most
customer-friendly retailer in the
Department of Economic Development’s (DED) annual Consumer Friendliness Index.
T
he Index saw retailers from
seven sectors honoured by
His Highness Sheikh Mansoor
Bin Mohammed Bin Rashid Al
Maktoum, Chairman of the Dubai
International Marine Club (DIMC).
Alshaya Group and LuLu Hypermarket were overall leaders
in customer satisfaction among
the 60 outlets rated by DED
for their consumer friendliness.
Alshaya won the highest rating in the
Consumer
Friendliness
Index with a total of 85 points in
terms of outstanding customer