Retail
News
we are confident that the resultant competition among
different players and strong
category offerings of UNIKAI
will
benefit
consumers.”
NIKAI FOODS FORAYS
INTO BAHRAIN THROUGH
DEAL WITH BEHZAD
GROUP
UAE’s oldest FMCG group, with 29
markets globally, sees great potential in Bahraini market
U
NIKAI Foods, one of the largest FMCG companies in the
UAE, will make a debut in Bahrain
following an agreement with Behzad
Group, a leading company in Bahrain
building finishing materials and solutions. The MoU was signed by Neeraj Mohra, CEO of UNIKAI and Steve
Sutton, General Manager of Behzad
Group in the presence of Mr Mana
Mohammed Saeed Al Mulla, Chairman of UNIKAI and Mr.Fawaz A. Behzad, Director of Finance and Admin
With this move, Behzad Group
is tapping into the FMCG industry through distribution of UNIKAI’s
portfolioof products in Bahraini market. “UNIKAI is pleased to partner
with Behzad Group to become our
distributor in Bahrain. We see great
potential in the Bahraini FMCG market,” says Mana Mohammed Saeed
Al Mulla. “We are happy to bring our
four main categories of diary, juice,
ice-cream, and foods to consumers
in the Kingdom through this partnership. Our expectations are high and
10
June 2016
“We are delighted to tap into the
FMCG industry, and join hands
with UNIKAI Foods, which is the
region’s oldest FMCG group.
This partnership is very important in the growth of Behzad
Group. Their expertise in the
consumer packaged goods
business and our local market
knowledge make a great combination that we will leverage on
to steer the FMCG sector in the
Kingdom. Behzad Group will
also utilise its expertise in the logistics industry to make of this
strategic partnership even more
meaningful,” says Steve Sutton.
“Since its inception in 1973, Behzad Group has had an extensive warehousing and distribution capabilities, and today after
over 4 decades of import experience in the Bahrain market it
was a natural step to expand into
new sectors such as food distribution. This move carries greater significance since it revolves
round a partnership with a leading regional FMCG company. We
are fully geared to make UNIKAI
Foods products household
names in Bahrain,” adds Fawaz.
UNIKAI is set to expand its
footprint covering nearly 200
routes across UAE and Oman in
2016. The company is now
present in 29 countries across
the GCC and MENA regions
and it is continuously engaged in entering new markets through a thorough market analysis and developing
customised food products.