SC Campaign Annual Report 2012-2013 December 2013

TELLING THE STORY 3 million media impressions on various outlets throughout South Carolina 952 followers 59,409 visits to teenpregnancysc.org & carolinateenhealth.org 3,772 1,831 fans 1,942 subscribers to our bi-weekly e-newsletter FISCALLY RESPONSIBLE The SC Campaign’s operating budget for FY 2012-2013 was $6,366,656*. A breakdown of revenue and expenses is below. REVENUE people reached directly through the Road Show honoring Teen Pregnancy Prevention Month (May) 5% 1% 5% Federal Grants 12% State Grants Private Grants 77% Generated Income EXPENSES 0.17% 7% 10,798 hits to our blog, Personal Perspectives SC Campaign 12 Personnel 35% 37% ads on Pandora resulted in 2,422 hits to our online Clinic Locator Contributions/ Sponsorships Program Expenses Campaign Giving 21% General/Administrative Expenses Fundraising Expenses *With a switch in fiscal years, the 2012-2013 FY covers a 15-month period.

SC Campaign Annual Report 2012-2013 December 2013 | Page 12