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The annual Saving Gaia initiative by MediaCorp returns to coincide with World Environment Day, renewing the company’s commitment to raise public awareness of environmental issues and going green.
World Environment Day was established by the United Nations General Assembly
in 1972
to mark the opening of the Stockholm Conference on the Human Environment. It is held each year on June 5 and is one of the principal vehicles through which the United Nations stimulates worldwide awareness of the environment and how to achieve a sustainable future for all.
MediaCorp’s effort through the annual Saving Gaia campaign that was started in 2012, puts the spotlight on pressing environmental issues through various media platforms.
This year, popular tune ‘Save my World’ created for MediaCorp's Saving Gaia initiative is given a new tempo and makes use of animated characters in its music video to pass on
the green message.
In June, MediaCorp television, radio, print and online platforms will also feature ‘green’ content to educate and spread the green message.
•Naturopolis, 8 to 29 June, Sundays 8pm, Channel NewsAsia
An epic four-part TV series that explores how scientists, artists, architects and naturalists are creating a synergy between city and nature, in New York, Tokyo, Rio de Janeiro and Paris, and in the process,
developing the ingredients for tomorrow’s world.
•JUS! 9 June 2014, Monday, 8.30pm, Suria
TV variety show JUS! will be sharing conservation tips
•Radio stations will run green tips and facts to get listeners onboard the green journey,.
English language station Class 95FM, will offer a series on fun recycling ideas to be shown through YouTube, Malay language Ria 89.7FM and Warna 94.2FM.
•Big Mags Exchange, 7 to 15 June
Save the earth and bag home more good reads! Exchange an old print copy of any local magazine and publishing will give you a free digital copy of a future edition*.
The first 300 at the roadshow each day will also get an extra freebie!