A stud o the u i g eha ior of sari sari store o ers i Metropolita Ce u
A Resear h Prese taio of Dr. Tifa Adelai e Ta
A stra t
The ai of this pape is to des i e the u i g eha io of sari-sari sto e ope ato s i
Ce u Cit . T o hu d ed sari-sari sto e o e s/ope ato s e e i te ie ed. The
esults sho that i stl , the top dete i a ts fo o e s/ope ato s he sou i g
p odu ts a e PRICE, ASSORTMENT of p odu ts a d LOCATION. “e o dl , the o e s/
ope ato s de isio o
hat goods to sell is ai l ased o usto e feed a k, i.e.
he the e ei e e uests o pa i ula ite s. The o t i uio of these s all etail
outlets to the e e ues of fast o i g o su e goods a ot e u de i ed si e
thei ole as a dist i uio ha el is u ial to a ket g o th of a
o su e
p odu t.
This o pleted paper as prese ted duri g the resear h prese taio , O Ma hia ellia is i
Philippi e preside , usto er eha ior i ser i e failures, sari-sari store o ers’ u i g
eha iors, jo saisfa io i hotel sei g, a d so io- ultural appropriaio of se -sell ill oard
ads, o
Ja uar
at the UP Ce u Audio-Visual Roo
.
I lue e of De ographi Varia les o Custo ers’ Beha ior
i Cases of Ser i e Failures
A Resear h Prese taio of Dr. Tifa Adelai e Ta
A stra t
The pu pose of this pape is to e a i e the elaio ship et ee de og aphi
a ia les a d a usto e s o plai t eha io a d to assess the elaio ship et ee
o plai t eha io a d usto e i te io s. The ta get populaio i luded g aduate
stude ts i Met o Ma ila a d
o pleted su e uesio ai es e e used fo the
as used to e if a staisi al elaio ship
stud . The Test fo I depe de e χ
et ee the a ia les. Out of the p oposed h potheses, o l
fou d st o g data
suppo t. The esults suggested that the p ope sit to o plai dife ed sig ii a tl
o l a oss edu aio a d the di i g f e ue
hile ge de , age, i o e, a d i il
status a ou ted fo o sig ii a t dife e e. ‘esults also suggested that a posii e
ut eak elaio ship e ists et ee the usto e s i te io s to pat o ize a d
e o
e d a d the o plai t eha io of the sa ple g oup. Ho e e , the
usto e s eha io al i te io s ate the se i e failu e i ide t did ot dife
sig ii a tl e e ate a o plai t as iled. Despite the esults of the stud , it ould
e to the ad a tage of the estau ateu s to pe fo se i e e o e as eso t to lu e
a k the dissaisied usto e s to pat o ize the estau a t a d sp ead posii e o d
of outh, pa i ula l si e o peiio i the estau a t i dust is i
e se.
This paper as prese ted duri g the resear h prese taio , O Ma hia ellia is i Philippi e
preside , usto er eha ior i ser i e failures, sari-sari store o ers’ u i g eha iors, jo
saisfa io i hotel sei g, a d so io- ultural appropriaio of se -sell ill oard ads, o
Ja uar
at the UP Ce u Audio-Visual Roo
.
‘E“EA‘CH BULLETIN
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‘E“EA‘CH BULLETIN
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