REPs Magazine Spring 2016 | Page 50

BUSINESS The art of selling yourself W e pride ourselves on equipping our personal trainer graduates with the right tools needed before they enter the industry. One of these key areas is business skills. Trainers sometimes misunderstand some of the fundamentals of how to build a successful business.   YOUR USPs A unique selling point (USP) is a factor that differentiates a product from its competitors. A USP should offer something that your competitors can’t or don’t offer and is compelling enough to attract new customers.   The first commodity that people buy into is you. This is the first thing you must market to your customers. Think about some common questions that potential clients will ask themselves or you before booking any sessions.   What makes you a good trainer? What differentiates you from other trainers offering the same product? Adam Kiani, managing director of Personal Trainer Academy (PT Academy), talks about business skills What background and experience do you have that helps you get the most out of your clients? How do you get results where others fail? Why do your clients sta