BUSINESS
The
art of
selling
yourself
W
e pride ourselves
on equipping our
personal trainer
graduates with the
right tools needed before they
enter the industry. One of these
key areas is business skills. Trainers
sometimes misunderstand some of
the fundamentals of how to build a
successful business.
YOUR USPs
A unique selling point (USP) is a
factor that differentiates a product
from its competitors. A USP
should offer something that your
competitors can’t or don’t offer and
is compelling enough to attract
new customers.
The first commodity that people
buy into is you. This is the first thing
you must market to your customers.
Think about some common
questions that potential clients
will ask themselves or you before
booking any sessions.
What makes you a good trainer?
What differentiates you from other
trainers offering the same product?
Adam Kiani, managing director
of Personal Trainer Academy (PT
Academy), talks about business skills
What background and experience
do you have that helps you get the
most out of your clients? How do
you get results where others fail?
Why do your clients sta