REPs Magazine Spring 2016 | Page 44

GROW YOUR BUSINESS Grow Your Fitness Business ean reely, C of et rofit plosion e plains how you can build your business to bring in re occurring revenue I n the beginning, getting a new fitness business up and running is fun and e citing ut that e citement can soon wear off if you don’t ma e it over the ‘tipping point’ in revenue and profitability uic ly ith small to mid si e facilities, the mar is often the tipping point for a business to provide full time income for an owner while also providing the revenue needed to re invest in facility e pansion, new e uipment, support staff, software tools and everything else that is re uired to continue growing 3 Know the client you want to attract. ot all clients are the right clients for your business f you’ve been a personal trainer for any length of time, you now this to be true etting really clear about you serve, they live or wor , and they buy will not only help you define the right prospects you should be mar eting to, but also define who you should be mar eting to 4 o ma e it to the ne t level you need an aggressive sales and mar eting plan that delivers results fast ere are seven ey ways to ma ing that happen Be clear on how your business differs from the competition. o stand out in a crowded fitness mar etplace, your mar eting must answer the uestion hy should someone do business with you? ive the mar et reasons to believe in you and how you can serve them better than anyone else then be able to bac it up 1 5 Clear vision and positive mindset. All athletes and high performers see the future before they create it he same goes for growing a business ou’ve got to now what success loo s li e, visualise it in your mind before it happens, and practice wor ing on it everyday 2 Define core values, purpose, and mission for your business. Defining what your business stands for your core values allows you to lead your mar eting and your business in the right direction our purpose fuels the wor to be done and your mission will focus your efforts and eventually your team as you grow one to achieve a goal Make good offers and give a compelling reason to respond. hether your goal is adding new names to your email list or bringing in new clients now, all your mar eting must give your prospects a compelling reason to respond or attracting new clients, we love using trial offers that give a sampling of services within a day time frame how your prospect how you can help them, and then win their long term business by providing e ceptional service and support do it ut don’t forget that the reason people buy is because they are trying to solve a problem or achieve a goal they care strongly about a e sure you spea to what’s driving them to ta e action in all your mar eting messages 7 Be consistent with your marketing activities. When your business is in the early stages, it’s easy to get busy wor ing with new clients and stop doing the mar eting activities that drive new people through your door Don’t let that happen to you ust as your clients must train consistently to get fitness results, the same rings true for your business ou’ve got to consistently mar et your business in order to eep growing revenue etting a fitness business over the per month mar in revenue will challenge you to become a smarter, stronger and more aggressive business owner And when you hit the goal new opportunities await you on the other side in creating great income and freedom for you and your family as a successful business owner Are you up for the challenge? ean reeley, of , has an unrelenting passion for supporting entrepreneurs a