GROW YOUR BUSINESS
Grow Your
Fitness Business
ean reely, C of et rofit plosion e plains how you
can build your business to bring in re occurring revenue
I
n the beginning, getting a
new fitness business up and
running is fun and e citing
ut that e citement can soon
wear off if you don’t ma e it over
the ‘tipping point’ in revenue and
profitability uic ly
ith small to mid si e facilities,
the
mar is often the tipping
point for a business to provide
full time income for an owner
while also providing the revenue
needed to re invest in facility
e pansion, new e uipment,
support staff, software tools and
everything else that is re uired to
continue growing
3
Know the client you want to
attract. ot all clients are the
right clients for your business f
you’ve been a personal trainer
for any length of time, you now
this to be true etting really clear
about
you serve,
they live or wor , and
they
buy will not only help you define
the right prospects you should be
mar eting to, but also define who
you should
be mar eting to
4
o ma e it to the ne t level you
need an aggressive sales and
mar eting plan that delivers
results fast ere are seven ey
ways to ma ing that happen
Be clear on how your
business differs from the
competition. o stand out in a
crowded fitness mar etplace,
your mar eting must answer the
uestion hy should someone
do business with you? ive the
mar et reasons to believe in you
and how you can serve them
better than anyone else then be
able to bac it up
1
5
Clear vision and positive
mindset. All athletes and high
performers see the future before
they create it he same goes for
growing a business ou’ve got
to now what success loo s li e,
visualise it in your mind before it
happens, and practice wor ing on
it everyday
2
Define core values, purpose,
and mission for your
business. Defining what your
business stands for your core
values allows you to lead your
mar eting and your business in
the right direction our purpose
fuels the wor to be done and
your mission will focus your
efforts and eventually your team
as you grow one to achieve a goal
Make good offers and give
a compelling reason to
respond. hether your goal is
adding new names to your email
list or bringing in new clients now,
all your mar eting must give your
prospects a compelling reason
to respond or attracting new
clients, we love using trial offers
that give a sampling of services
within a
day time frame
how your prospect how you can
help them, and then win their
long term business by providing
e ceptional service and support
do it ut don’t forget that the
reason people buy is because they
are trying to solve a problem or
achieve a goal they care strongly
about a e sure you spea to
what’s driving them to ta e action
in all your mar eting messages
7
Be consistent with your
marketing activities. When
your business is in the early
stages, it’s easy to get busy
wor ing with new clients and stop
doing the mar eting activities
that drive new people through
your door Don’t let that happen
to you ust as your clients must
train consistently to get fitness
results, the same rings true for
your business ou’ve got to
consistently mar et your business
in order to eep growing revenue
etting a fitness business over
the
per month mar in
revenue will challenge you to
become a smarter, stronger
and more aggressive business
owner And when you hit the goal
new opportunities await you on
the other side in creating great
income and freedom for you
and your family as a successful
business owner Are you up for
the challenge?
ean reeley,
of
, has an
unrelenting passion for supporting
entrepreneurs a