BUSINESS
Movement is
improvement
e chat to
What stretching tools and
techniques do you use?
‘In a PureStretch class we cater
for everyone, all abilities and
attitudes to exercise, and one of
the key points of the class is to get
everyone to move. Mobilise with
movement and then stretch to the
point of a decent stretch–nothing
uncomfortable, no inching, no
shaking, no holding your breath
but most definitely smiling e
stretch in many different ways to
add variety to the class and always
have great fun creating new ideas!
e introduce stability balls, over
balls, poles and yoga bricks. To be
honest, we use anything that can
improve technique and keep the
class feeling fresh with new ideas.’
Does PureStretch really work?
Does it improve my classes’
e ibility? es Does it improve
their core strength? es Do they
leave happy? Absolutely ’
s tretch about the ure tretch concept
What do you look for in a
PureStretch Instructor?
‘A light hearted, approachable yet
professional attitude throughout
the class e don’t overthin , we
don’t over teach but we educate
the class in a fun way, encouraging
them to get the most out of their
stretches. I have an amazing team
of PureStretch instructors who are
spreading the PureStretch Concept
and because of them PureStretch
is now the largest stretch training
provider in the UK.’
Who can become a
PureStretch Instructor?
‘Anyone with an
level in
exercise, from PT trainers to
yoga/Pilates instructors and we
also have many osteos/physios/
massage therapists attend the
courses for more ideas
on stretching.’
Ok, so let’s say I’ve
completed my weekend course,
now what happens?
‘There is a fantastic PureStretch
instructors website that supplies
the instructors with regular new
choreography and ideas/support
on how to push your PureStretch
business forward.
Is this costly?
‘ ope
a month, the price
of a large white wine in my
favourite bar!’
How can you be so confident
about PureStretch?
ut it li e this ’m so confident
that sold my house to finance my
PureStretch studio knowing 100%
that is would be
a success.
@REPsUK 23
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21/04/2016 10:45