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Women-empowering partnerships
NIKE RELEASE HIJAB WESTERN UNION EDUCATE BETTER
This month, Nike have taken steps to both
empower women and promote diversity by
releasing the first ever sports hijab, offering
Muslim women the opportunity to purchase a
hijab designed specifically with sport in mind.
This represents a big step forward for
sportswear companies and we expect to see
other brands following suit. Nike partnered
with Zahra Lari (figure skater) and Amna Al
Haddad (weight lifter) for the big launch. Western Union consistently work hard to
promote education for women and to help
where possible all over the world. Partnering
with International Women’s Day, they
promoted their Chain of Betters initiative,
which encourages the public to submit their
fundraising and charity ideas before
executing a number of the best entries. The
WU Foundation is currently on track to help
train 50,000 women by 2020.
SWEDISH FA EMPOW ER WITH KIT P&G’s #WeSeeEqual
The Swedish FA have publically demonstrated
their support of women empowerment together
with the Swedish Women’s football team. For
the Algarve Cup, players were asked to source
empowering quotes from prominent Swedish
women that personally motivated them; these
quotes then replaced the ir own names on the
back of their shirts. An inspirational message
from the Swedish FA and one that highlights
that power comes from doing things together. On the same day as International Women’s
Day P&G launched their new #WeSeeEqual
campaign to uncover gender bias. The
social-based campaign is sharing videos of
girls, women, and also boys defying
gender stereotypes using many of the
different beauty brands under the P&G
umbrella. Check out some of the videos
here.
GETTY TEAM UP WITH CANON BENETTON GO GLOBAL
Getty Images have collaborated with both
Canon and the Women’s Sport Trust to launch
a sports photography internship for women.
This opportunity will be a paid, 12 -month
internship based in London during which the
lucky candidate will be trained in the art of
photography and will be introduced to every
aspect of the business. This will provide new,
female talent the chance to break into this
male-dominated world. United Colour of Benetton have also
launched a global initiative to tie in with
International Women’s Day. Having started
their #UnitedByHalf campaign in India
back in February, they used this
celebration of women to roll it out to a
global audience this month. This campaign
will mobilise people to think, talk and act
in ways that support the empowerment of
women.