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A MONTHLY COMMENTARY
ON THE WORLD OF
SPORT & ENTERTAINMENT FROM
LEO BURNETT’S
SPONSORSHIP TEAM
SLICED
Women-empowering
partnerships
REPLAY PACESETTERS
The biggest news in
sponsorship during
the last month Stepping beyond the
rugby pitch
OUR
THOUGHTS ON & FINALLY
Premier League
pulls up its sleeves
for Summer
Two strange but
true stories, Top 5
Anniversary
Activations, who to
follow, and what’s
happening in April