WHY SPONSORSHIP MARKETING IS A WINWIN LAURA ALAMERY
Why Sponsorship
Marketing is a Win-Win
By Laura Alamery
M
any of you will immediately associate sponsorship with sports; your name on the team jersey, a display ad
printed in the game programs, your logo emblazoned on a prominent banner waving in the wind. You may
be pleasantly surprised to learn that sponsorship marketing is far from being exclusive to the sporting
world and humanitarian causes. And, it may just be the answer to integrating your brand into the local
community; creating a loyal following of believers in your product or services.