VERDICT: GUILTY! KATHY KENNEBROOK
Don't be worried about people who make negative comments about you or your marketing methods. You will be
the one who will get “the last laugh” all the way to the bank with the profits from your real estate deals. Throw
your business cards out into the bleachers when your children's team scores a point. Give business cards to
everyone you deal with on a daily basis. Write an
article on real estate and submit it to your local
newspaper. Offer to do a free talk on real estate for
your local radio station or your local library.
Become a local expert in the real estate field and
sellers will seek you out first when they need to sell.
A marketing genius once said, “Perception is more
important than reality.” People are more comfortable
dealing with someone they perceive to be an expert in
their field.
Most importantly, absolutely KNOW what your competition is doing. Literally track their every technique.
Research and find out all that your competition is doing. Knowing about your competition gives you the ultimate
edge over them. The more you know about your competition, the better idea you will have about your market.
One of the best ways to find out what your competition is doing is to join local associations or clubs where you
are likely interact with them.
There are lots of great ways for you to stand out in your business. Don’t be afraid to be different. Although you
will still use some tried and proven
marketing techniques, those who are
willing to take a little risk are the ones
who are the most successful.
Believe me when I tell you, some of
these lessons come from difficulties,
pain, and even a couple of failures
along the way. But once you make a
mistake, never make that same
mistake again! Different gets
attention and that’s what you want, to
get the attention of sellers who need
your services.