MWB score big
at the Amex
This new sponsorship is coupled with
an increase in our pitch-side advertising
too which sees more of our famous lime
green branding the LED boards as well
as on both the South and West stands.
Many people mistakenly believe that the
signs on the South Stand are under our
box but we have never actually had a
box at the Amex Stadium.
Mayo Wynne Baxter have had a long
standing relationship with many sports
clubs across Sussex and have been
involved with the football club since their
move to the Amex Stadium in 2011.
Chris Randall, Chief Executive at MWB
said: “We have been extremely proud to
be associated with the Albion over the
last five years and this new sponsorship
for the next five years is the start of us
working closer with the club to develop
ideas on how we can offer preferential
legal services for the fans.”
L-R Chris Randall, Paul Barber & Dean Orgill
If you have ever attended events at the Amex Stadium, you will
probably know the cavernous room that is often used in the
West Stand. For the past four years this has been known as
the Bupa Lounge and holds 500 people on a match day and is
used for hundreds of events on non-match days too.
Following some pretty hard negotiations
that started in September last year I was
pleased to announce on the 1st July
2016 that this room will be known as the
Mayo Wynne Baxter Lounge. This is the
stadium’s flagship event space and is
used by literally thousands of people from
across Sussex who attend events there
from weddings and Christmas parties to
exhibitions and awards dinners.
As a business the nature of what
we sell is often considered to be a
‘crisis-purchase’ (most people hope
to never need a lawyer – although
we are here for the nice things too)
so it is important that we are on the
consideration list when people need
legal services. A key way of being ‘front
of mind’ when people need a solicitor
is to have a strong brand presence
across the county and sponsorships
are a good way of developing that and
demonstrating that we are part of the
communities that we serve.
This improved partnership with the
Albion gives us a higher degree of
visibility to the thousands of people that
will use the Mayo Wynne Baxter Lounge
and the millions that watch live games
and highlights on the TV. This new five
year deal with Brighton & Hove Albion
FC puts MWB as one of the biggest
supporters after the shirt and stadium
sponsors - American Express.
Paul Barber, Chief Executive at BHAFC
added: “We are delighted Mayo Wynne
Baxter have committed their support
for a further five years, we have worked
closely with, Chris and the excellent
team at MWB on a number of internal
projects over the last 3 years. The
sponsorship of one of our premium
matchday and non matchday lounges
will further enhance our relationship and
assist the team with increased brand
awareness to our supporters, 1901 Club
members and partners”.
Recent years have seen the Albion
come nail-bitingly close to making it
into top flight football and I’m hoping
that when they do our lime green
boards are there demonstrating our
support.
To mark this new sponsorship we invited
a few people to join us for a celebratory
drink and a game of table football with
some of the past and present players,
see the sports section for some pictures
from the event.
By Jason Edge
23