Pro Installer September 2015 - Issue 30 | Page 8

8 SEPTEMBER 2015 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Window Industry Marketing Agency Gets Brand Makeover! Purplex Marketing has launched a new brand to reflect its growing position as an international PR, marketing and digital agency. Purplex is the window industry’s largest marketing agency with clients across the UK and Europe, and the new brand marks the next stage of the company’s expansion plans. The firm recently purchased a state-of-the-art 4,500 square foot office just outside Bristol and has announced plans for a new London office. It employs 42 staff spanning PR, design, web and digital marketing, and video production. A FRESH NEW LOOK Growing supplier Made For Trade have unveiled their revamped logo and new website with the aim of increasing brand exposure. The bi-fold door and conservatory roof supplier have also developed a new, clearer brand identity, including the new and improved logo that contains five colours; each representing one of their trade products. The existing Made For Trade website was updated and redesigned to incorporate the new branding and colour schemes. Made For Trade’s Graphic Designer, Ian Bousfield, explained that it was vital for the company to tie all their products together and develop a consistent brand throughout all marketing. ‘Branding is incredibly important’ “With the development and growth of the company, it’s necessary to ensure the brand remains fresh and adaptable, with the ability to communicate the organisation’s pr