Pro Installer September 2015 - Issue 30 | Page 57

57 PRO INSTALLER SEPTEMBER 2015 PRO BUSINESS @proinstaller1 Construction sector needs better public communications Ross Sturley, of CIMCIG, argues that construction has sidelined itself with poor communications. In July, the Government decided to do away with the post of Chief Construction Adviser. The industry response has been unanimous. It’s a step back for UK Construction Plc and it’s a slap in the face. Construction generates around £100 billion of GVA for the UK economy, around 7%. True, other sectors contribute more. But many high profile sectors contribute less. Energy and Water throws in £33bn, the Creative Industries £26bn, and Farming around £10bn. There is a Minister for Farming, and a department for Culture Media and Sport. There is a Minister for Energy, and a Parliamentary Under Secretary for Water. Is there a Minister for Construction? The apparent lack of concern for construction could be argued in a number of ways. It could be that the sector is so significant that it is just too important to be given to one junior minister; that its output is so crucial to transport, local government, housing and planning, education, health, high streets and industry that ministers with those portfolios should have the opportunity to help create policy. Or it could be that it’s just not glam enough, and portfolios for Universities, Life Sciences, Welfare Reform, the Northern Powerhouse, Immigration, and Europe are judged to be better vote winners. Does our industry have a public and political perception somewhat behind its contribution to the future of the United Kingdom? Where would London’s future lie if Crossrail weren’t built to time and budget, or (if we ever decide to do it) Heathrow’s new runway opens a few years late. How will the Northern Powerhouse grow without people to build the offices and industrial units to house the new jobs? How will we build even the lowest trumpeted projection of new housing without a competent, skilled, and growing bunch of housebuilders? However, it is our own fault that it has come to this. UK Construction Plc continues to fail to communicate its benefits to the general public. If the man and woman on the street felt that our brave British builders, out in all weathers, deep underground or high in the air, in dirty and potentially dangerous conditions, were making a vital contribution to the nation’s economic future, there would be a Minister. Instead, they believe that builders are bodgers and cowboys, or seeking to destroy treasured open spaces with ugly new buildings whose inhabitants clog up the local roads and doctors’ surgeries. Scientists are forever on TV explaining how their latest discovery could help cure Alzheimers, or Cancer, and they have a Minister, an Under Secretary, and a Chief Scientific Advisor to help them keep doing that. They