Pro Installer September 2015 - Issue 30 | Page 26

26 SEPTEMBER 2015 PRO INSTALLER PRO NEWS www.proinstaller.co.uk TRADESMEN BEST TO BUILD A RELATIONSHIP WITH According to new research released by IllicitEncounters.com the UK’s largest extra-marital affairs site, women prefer tradesman over white-collared workers. The affairs site surveyed 1800 women, asking them which occupation they would most like to have a relationship with. Out of 15 occupation fields, tradesmen ranked top with just over a quarter of the vote. In second place came ‘Arts and Design’ with 12% of the vote and third place Accountancy & Finance (7%). Out of the 15 occupation fields Retail (1%), Hospitality (2%) and those working in the Public Sector (2%) fared the lowest. The biggest difference between tradesmen and the other listed occupations is that their jobs are the most physically demanding. Per- haps those in the more mentally demanding jobs are less emotionally available because their day job demands a higher level of mental ability - leaving less room to enjoy this within their personal lives. Sonia, a 36 year old current member on the site, said: “Tradesmen are cheeky, flirty and have great banter. I much prefer the personality of a plumber or carpenter over some high flying executive who will only be seeing me to fuel his own ever-expanding ego. A businessman also spends all day talking or evaluating things at work, the last thing they want is to come home and talk some more. I think builders are less pretentious and more genuine in general. I imagine they would be physically fitter than someone stuck at their desk all day.” New Brochure Reflects Growing Range Demonstrating Quality With over 50 years’ experience manufacturing and installing beautifully handcrafted timber products, Kirkman Joinery know the importance of demonstrating the quality of their products to their customers. It’s not surprising then that Kirkman wanted to show off their handy work with the help of a brand new website and brochure. Martin Kirkpatrick, MD of Kirkman Joinery, said: “Choosing the right partner to create our marketing material was easy. We wanted a company who could do all the hard work. It’s not often you find a marketing agency who knows our industry, but also is able to design and write a website and a brochure as well. That’s why we selected Purplex.” Both the new website and the 16 page A4 brochure showcase Kirkman’s range of joinery and building services, for both domestic and commercial markets, across Buckinghamshire. Sean Scott, Account Manager at Purplex Marketing, commented: “Kirkman Joinery now have two amazing new sales tools. They are safe in the knowledge that their new website passes the Spokesperson for IllicitEncounters.com, Claire Page, comments: “Tradesmen are constantly surrounded by men, so when they are in female company they may put in more effort. Tradesmen also seek more traditional qualities in a partner, someone that is nurturing and affectionate, therefore they need to be more emotionally attune to attract these sorts of women. “Basic instincts play a huge part here too; we are naturally more attracted to the rugged handy-man over the meterosexual businessman. Women hardly fantasize over a skinny man grasping his suitcase on the way to work; we’re more likely to daydream over the muscular hunk fitting our new boiler!” Full details on the increased range and innovative options with Uni-Blinds® integral blinds for domestic and commercial applications is now available in a fresh-looking and expanded Morley Glass & Glazing commercial brochure. Kirkman Joinery’s new website and brochure ‘a powerful own-branded brochure ... beautiful imagery depicting the quality of their workmanship’ test with Google and its recent mobile algorithm update, which now penalises websites that aren’t mobile friendly, high jumping them above their competitors in search results. And their sales team now have a powerful own-branded brochure in-line with their branding, with beautiful imagery depicting the quality of their workmanship.” Many companies in the window industry are now turning to Purplex for a full-service marketing approach. For more information visit www.purplexmarketing.co.uk or to see Kirkma