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PRO INSTALLER OCTOBER 2014
FROM THE INSIDE
@proinstaller1
A DAY IN THE LIFE
OF AN INSTALLER
Living with the fast moving pace of today’s information technology advancements can be extremely overwhelming,
increasingly so, if you are a tradesman with limited access to IT support or knowledge on the subject.
In this months, ‘A Day in the
Life of an Installer’, Pro–
installer examines Social
Media Marketing and steps
which could help towards
uncovering the mind field
of information social media
opens up to small businesses, questioning which is the
best route?
The Social Revolution
Since, the explosion of smart
phones and tablets, ease of access
to free Wi-Fi hotspots and faster
broadband connection, accessing
social media platforms have become a natural occurrence.
Tradesman are increasingly
turning to social media sites to
reach more customers and with
reports suggesting over 60% of
Facebook users sign in daily, 80%
of consumers are more inclined to
buy because of brand presence on
social media and the appeal of free
advertising, then it has to be a consideration for any small business to
take advantage.
The list of social media sites is
vast, with many of the sites now
household brand names; Facebook,
Twitter, Linkedin, Pinterest and
Instagram are free to access and
manage.
So, where do you start?
Firstly, social media is just another way of marketing your business
and needs a strategic approach to
ensure that you reach your target
audience successfully. Establishing goals and objectives of why
you want to use social media will
enable you to choose the best platform for your business.
Choosing the best social media
platform for your company can be
difficult, so it is advised that companies research the topic first.
The internet has a wealth of
information regarding Social Media
Marketing, from tips to statistics,
and as long as you understand
the needs of your customers, you
will be able to gather information
which can help you choose the
best sites for you to attract them.
For example - a report produced
by a US based research company,
suggested in 2013, Facebook had a
surprising increase in the number
of users 65+, up to
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