Pro Installer October 2014 - Issue 19 | Page 20

20 OCTOBER 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk VEKA UK Group tops 100 Approved Installers What every Installer ought to know… About Choosing New Products & Suppliers for Maximum Profit CHECKLIST: How to make ‘light work’ of a simple business growth decision and process that can often seem daunting, complicated or long-winded. Why are we publishing this Checklist? Since it was unveiled at this year’s FIT Show in June, The VEKA UK Group’s Approved Installer initiative has already welcomed over 100 members onto its books. The key aim of the scheme, which is free of charge, is to assist installers with selling VEKA and Halo products and there are a whole host of tools to assist them. These include valuable sales leads from a dedicated consumer-facing website and access to exclusive, professionally-designed marketing materials. In addition to the first 100 Approved Installers, there are also around 40 Approved Fabricators who are now eligible to approve their installer customers. Amy Grundy, National Sales Manager for the Approved Installer scheme, is thrilled by the positive reaction it has received from the outset. She said: “To have hit the milestone of 100 Approved Installers, eager to show their commitment to using high-spec VEKA and Halo products, is a great result for the scheme – particularly this early in its history.” Key to the Approved Installer marketing support offer are the online Marketing Hubs, where users can access a wide range of marketing templates for items that they can personalise, such as drop cards, retail brochures, popup stands and more. Amy concludes: “We’re ecstatic with the response that the Approved Installer initiative has received. Homeowners benefit from great products and workmanship, Approved Installers get great leads and promotion – all with the backing of the industry’s most-recognised name, and Approved Fabricators can rely on return trade and client loyalty. With incentives like that, I’m already looking forward to greeting our next 100 Approved Installers.” To find out more about becoming a VEKA or Halo Approved Installer visit www.vekauk.com/approvedinstaller. A little while ago we were talking with an installer of windows, doors and conservatory products, who has been in the glazing industry for over 15 years. He pretty much knows everything there is to know about his game. However, because of the rising competition, things are getting harder, in terms of making profit on these jobs. He is still very busy, often working more than 60 hours a week, but despite this, he is unable to make the profits he used to make to take his business to the next level. with all his experience in the industry, had avoided making such an important decision, which could have had such a positive impact on his business, profits and life… he was unable to make a decision, due to lack of information. We’ve now realised our mistake in this area, and we’ve rectified that now. Even though we had all the information available to educate our prospective partners, we were not doing a good eno ugh job of sharing that information. Plus, the whole process of becoming a Trade Resellers was too complicat- ‘could have had such a positive impact on his business, profits and life’ He has been thinking seriously about adding new ‘more profitable’ products to his range, but has been putting this decision off for 2 years, as he is worried about making the wrong decision, and he feels he doesn’t have the time to sort it all out. Since we are Manufacturers helping installers expand their businesses, you can imagine how shocked we were. This installer, ed, so our friend was right in his assessment, and from what we gather, it’s like this across the board. We’re just one of many Manufacturers in the Fenestration Industry who have been guilty of not providing enough information and clarification. To make things right… we have put together a very comprehensive checklist and detailed explanation of the things you need to look out for, when choosing a New Product Range to sell or a New Supplier to work with. Our ‘Business Growth’ Checklist will help any Installer or Owner looking to change products, change suppliers, or introduce a brand new range. We do not have enough space to go into detail about these important factors here, but we have listed a few below for you: Profit Potential, Training, Easy Integration, Upfront Costs (or Not), Instant Sales, Back-End Sales, Track Record, Lead Generation, Marketing Plan, Resellers Pack, Partner Branded Website, Ongoing Support, Track-Record, Guarantees, Case Studies etc. Our Checklist goes into great detail about what you definitely need to ask your current supplier or new supplier before taking on any new products… to bring additional profits into your business, to fuel your business growth. To download your comprehensive 21 Point ‘Business Growth’ Checklist now, go to: www.milwoodgroup. com/pro-checklist Or call Kevin Horne on 0845 869 6006 or email [email protected] for your copy today.