15
PRO INSTALLER NOVEMBER 2016
PRO NEWS
@proinstaller1
‘TOGETHER
WIN A VISIT TO
STRONGER’ HOMEBUILDING SHOW
CAMPAIGN UP
FOR AWARD
The South West Homebuilding and Renovating Show has two
pairs of free tickets to give away for the event at Bath and
West Showground in Somerset from 19th to 20th November.
Together Stronger – a full-service marketing campaign by
the Consumer Protection Association – has been shortlisted
in the Best Mid-Range Budget (£25k - £50k) Campaign
at the Construction Marketing Awards (CMAs) 2016.
The CPA is a provider
of Insurance Backed
Guarantees (IBGs) and
Deposit Protection and
is recognised by consumers as one of the
most trusted resources
for finding accredited
and vetted installers.
The CMAs showcase marketing excellence across the
built environment, and celebrate the industry’s creativity,
innovation and effectiveness
in marketing. The winners
will be revealed at a gala
dinner in central London on
December 1st, 2016.
Launched in January, the
Together Stronger campaign
has gone down a storm with
installers in the industry,
resulting in a 25% increase
in membership for the CPA
and a 400% increase in
enquiries.
The campaign – which
encompassed a range of
online and offline marketing
channels including PR, content marketing and social
media – was created to raise
awareness of the CPA and
raise standards across the
industry.
Fronting the campaign
is Sumo Yuki and his wife
Akiko. Following their
marriage in May, they became the ambassadors of
the evolved Even Stronger
Together campaign.
Alongside the CPA, Yuki
and Akiko are helping to
safeguard consumers and
legitimate businesses from
unscrupulous tradespeople
and promote the fact that
as a member of the CPA,
installers have the tools they
need to engage with consumers and win more sales
in the home improvement
market.
Jeremy Brett, director at
the CPA comments: “Together Stronger is a light-hearted
campaign that sends an
important message to consumers – choosing a CPA
installer will give you the
most protection when looking to have home improvement work done.
“We’re delighted to have
been shortlisted for these
prestigious awards – the
very best companies in the
construction industry will
be competing on the night,
and it speaks volumes about
us as an organisation that
we will be represented
too.”
For more information,
please call 01462 850064
or visit www.thecpa.co.uk
The show - sponsored by Anglian
Home Improvements - will be introducing several new specialist advisory features.
The annual exhibition will provide visitors
with expert answers to common self-build
and renovation queries, tailored advice and
interactive sessions to help bring people’s
projects to life.
New to the two-day event, will be the Ask
the Builder and Ask the Architectural Technologist features, where visitors will be able
to attend free 15-minute specialist sessions
at the Advice Centre. Ask the Builder, hosted
by the Federation of Master Builders (FMB),
will be offering reliable and trusted advice
on every type of project around the home.
For those interested in technical building services and solutions, The Chartered Institute
of Architectural Technologists (CIAT) will be
offering tailored insights from its stand.
Throughout the show, visitors, whether
they are beginners, self-builders, remodellers
or extenders, will be guided through topics
at the daily masterclasses and seminars ranging from extensions, conversions and tricks
of the trade. There will also be information
on home DIY to self-build finance options,
finding a plot of land and obtaining planning permission, interiors, lighting, doors,
windows, renewable technologies, he ating
systems, project insurance, energy efficiency,
home insurance and building regulations.
People will have the opportunity to obtain
one-on-one recommendations for a specific
project in mind by stopping at The Advice
Centre. This is an area for visitors who want
a step-to-step guide to prevent mishaps
along the way of their project.
Chartered architectural specialists from
RIBA (Royal Institute of British Architects)
will also be on hand to offer free advice and
support.
Sally Tagg and her team will be back at
The Planning Clinic this year to keep visitors
updated on the new planning regulations
and laws, and for those requiring insights on
timber homes, Potton, a company renowned
for building sustainable timber homes, will
be in attendance at its Design Lounge.
Regular columnists from Homebuilding &
Renovating magazine will also run individual 15-minute consultations at the Ask the
Experts zone.
Standard tickets are £8 in advance or £12
on the door (children under 16 go free).
For further information, visit www.
homebuildingshow.co.uk/somerset or call
the ticket hotline on 08448740485 (calls
cost 6p per minute plus network extras).
For your chance to win
two pairs of free tickets...
E-mail: [email protected]
Tweet: @proinstaller1 #PITicketGiveaway
Phone: 01226 321450
The winner will be announced on
Friday 18th November 2016.
Terms & conditions apply