Pro Installer November 2015 - Issue 32 | Page 5

5 PRO INSTALLER NOVEMBER 2015 PRO NEWS @proinstaller1 Swish Launches New Marketing Material Swish Windows & Doors, one of the most widely recognised consumer-facing brands on the market, has launched a comprehensive suite of marketing materials that reinforces its number one position. Designed to help retail companies sell in today’s increasingly competitive environment, the marketing package has been in development for several months, and forms part of a wider strategy by Swish to offer its customers the best industry support available today. “We have long been recognised for the high level of support we offer our customers, but this is substantially more than we have ever offered before,” Gerald Allen, Swish Windows & Doors’ Marketing Manager, explained. “The retail market is where Swish’s strength is unrivalled, and while we have also published professional new trade literature, retail is where we have focused to generate and maintain demand.” “We have years’ of experience understanding what works and what doesn’t when it comes to engaging with the homeowner and appreciating their needs,” Gerald said, “and have % 2 E V I E C RE OFF YOURER TOTAL ORD r e d r o u o y n P