4
NOVEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
MARKET DEMAND STRONG
FOR SOLID ROOF PRODUCER
Synseal has experienced a very
positive market response to the
launch of the company’s new Celsius
Solid Roof, with requests for project
quotations surpassing expectations.
The key sales arena is undoubtedly retrofit replacement of existing first generation conservatory roofs, which
is certainly a growing market
segment. The sizeable quantity of installed conservatories
across the length and breadth
of the UK presents a prime
opportunity for upgrading with
either high performance insulated roof glass or a modern
tiled solid roof.
An Energy Follow-Up Survey
2011 report 6: Conservatories,
prepared by the BRE in December
2013 on behalf of the Department of Energy & Climate Change
(DECC), identified that approximately 18% of the 21.9 million
households in England have a conservatory which equates to around
4 million conservatories.
Only 77% of these conservatories have heating and a telling
additional statistic from Palmer
Market Research is that back in
2004, when new conservatory
sales were still at their peak at almost 200,000 installs a year, 75%
of those projects featured polycarbonate roof glazing. These
factors combine to underpin a
tangible market demand for upgrading with a thermally-efficient
replacement roof solution.
“We knew we were doing the
right thing in launching Celsius Solid Roof,” comments Mark
Schlotel, Head of Marketing at
Synseal, “but the feedback from
installers to our new truly warm
all-timber solid roof design has
been fantastic. The number one
marketing activity for us is to
demonstrate just how quickly our
project-specific Celsius Solid Roof
kits can be fitted on site through
Open Day technical workshops.
We welcome installers to come
and take a look at how swiftly
our well-engineered roof goes
together. The other issue we
are tackling head-on is explaining how to successfully process
Building Regulations applications
which are definitely required
for solid roof jobs, as installers
who are used to fitting exempt
conservatories may regard that
legislative hurdle to be a daunting
prospect at first.”
www.synseal.com
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